Wyne's Journey: Where Strategy Meets Creative Storytelling
As a strategic digital marketer, I partner with cross-functional teams to bring campaigns to life - from initial concept through flawless execution. My role focuses on aligning creative vision with business objectives while coordinating designers, writers, and stakeholders to deliver integrated marketing that performs. Browse my portfolio of successful integrated marketing projects.
Samsung A05/A05s Product Launch Campaign
Yes — we got Aunty Khin Moh Moh Aye, Myanmar’s beloved villain-role actress, to rap for us — and it went viral. The unexpected twist caught fire across social platforms, generating massive engagement. We amplified the buzz with an interactive AR campaign, TikTok lip sync challenges, and Reels, ultimately delivering a home run for Samsung with over 10 million views.
KFC Brand Love Campaign
We successfully created buzz and went viral with a series of three short teaser videos that kept audiences guessing — all leading up to the big reveal in our main TVC: the introduction of KFC Myanmar’s new brand ambassador, the human mascot Kyaw Kyaw. This bold and unexpected move captured attention and sparked curiosity. Following the launch, we released occasion-based bite-sized video episodes to keep the momentum going. To deepen engagement and keep KFC top of mind whenever cravings hit, we also rolled out a series of UGC-driven campaigns that invited fans to join the conversation and celebrate their love for fried chicken.
KFC x PUBG Fan Match Event
To mark the launch of our PUBG Bundles in collaboration with the game itself, we hosted a full-floor event at KFC’s flagship branch — an activation that not only captivated Gen Z gamers but also caught the attention of Tencent, who later approached us for a larger-scale event in Mandalay. Our strategy was clear: connect with PUBG Mobile fans by speaking their language and embedding KFC into their world. Through this campaign, we successfully positioned KFC as a trend-aware brand that understands and engages with Gen Z culture — showing that we’re not just keeping up, but making an impact where it matters.
YOMA Bank 30th Years Anniversary Campaign
To celebrate YOMA Bank’s 30th Anniversary (30.0.3.3), we executed a 360° campaign that included a TVC, digital communications, and a two-day offline promotional roadshow. The campaign was anchored by a specially produced jingle featuring singer and KOL Shine. The roadshow exceeded expectations, driving over 1,000 new bank account openings.
We also managed Shine’s involvement beyond the jingle — including his announcement video for a cover song contest that sparked wide participation.
The overall strategy celebrated YOMA Bank’s journey with its loyal customers, offered tangible rewards, and successfully reinforced brand trust — delivering both emotional impact and measurable revenue gains.
STING Energy Drink Nightlife Campaign
STING made its dynamic debut in the nightlife scene at FUSE, where we strategically partnered with Brand Ambassador and DJ artist BeBe, along with other performers, to drive brand awareness and boost revenue. To reinforce brand recall, we executed high-energy nightlife activations across popular bars, directly engaging with our target audience in their element.