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Frequently asked questions

Who is Wyne?

With over 5 years of experience in digital marketing and strategic brand communication, I’ve built a versatile career blending creativity, strategy, and execution.

My journey began at a local digital marketing agency, where I immersed myself in the foundations of digital campaigns and audience engagement. From there, I advanced to a PR and IMC (Integrated Marketing Communications) agency, expanding my expertise in ATL & BTL marketing—crafting both high-level brand strategies and hands-on tactical initiatives.

Today, I serve as the Social Media Specialist at Springbok Butchery and Catering Service, a Dubai-based e-business, where I lead content creation, media planning, and online brand growth. 

What is your current position and working industry?

Currently, I am based in Dubai, UAE and I serve as the Social Media Specialist and Salesperson at Springbok Butchery and Catering Service, a Dubai-based e-business, where I lead content creation, media planning, and online brand growth. My work focuses on elevating visibility, fostering engagement, and driving measurable results across digital platforms.

What are your key skills?

Client Facing:

  • Skilled at building and maintaining client relationships by understanding their needs and delivering tailored solutions that create long-term value.

Strategy & Creative Thinking

  • Experienced in crafting strategies that combine creativity with practicality, ensuring they are both innovative and effective in driving results.

Digital Marketing

  • Strong understanding of SEO, SEM, social media marketing, and email campaigns, with a focus on gaining hands-on experience to further improve campaign performance.

Project Management:

  • Proven ability to manage projects from start to finish, ensuring deadlines and budgets are met while leading teams and resolving challenges along the way.

Team Leadership:

  • Experienced in guiding and mentoring teams, fostering collaboration, and ensuring everyone is aligned with project goals to achieve high-quality outcomes.

Analytics Reporting:

  • Proficient in analyzing data and generating reports that provide key insights, allowing for strategy optimization and clear demonstration of ROI to clients.
What industries do you have experience with in digital marketing?

With hands-on experience across multiple sectors, I specialize in crafting tailored digital strategies that drive real business results. My expertise includes:

Food & Beverage (F&B) & QSR

  • Currently driving social media success for Springbok Portal LLC (UAE), creating high-performing Facebook/Instagram content using Canva and AI tools

  • Previously managed integrated campaigns for KFC, developing ATL/BTL strategies that boosted brand engagement

Consumer Electronics & Technology

  • Led marketing initiatives for Samsung at ERA Communications, executing campaigns that strengthened brand positioning

Healthcare & Pharmaceuticals

  • Developed strategic communications for Abbott, creating content that educated and engaged target audiences

Energy & Beverage Brands

  • Orchestrated 360° campaigns for STING Energy Drink, from digital activations to experiential marketing